Senior Manager Digital Marketing in Northlake, IL at Empire Today

Date Posted: 11/21/2020

Opportunity Snapshot

Opportunity Description

Business Area

Empire Today’s marketing department creates the face of the company through various initiatives such as online media, digital media, email programs, and print collateral. By promoting Empire Today’s brand and line of products, we are able to reach a large audience of potential customers to support the success of Empire Today.


This position is responsible for managing the paid search and digital marketing strategy for two business-to-consumer brands and one business-to-business brand.  It is responsible for the growth, profitability, and overall performance of the digital marketing program.  This position manages a Digital Marketing Associate, and oversees keyword bidding performed by an outside agency. 

  • Optimize digital marketing to meet current-year lead conversion goals, and position the channel for continuous, sustainable, and profitable growth in the future
  • Increase traffic and sales lead volume while maintaining acceptable cost per lead and margins
  • Analyze, test and optimize digital marketing campaigns
  • Manage monthly digital and paid search budgets
  • Optimize and prioritize resources for each paid digital channel (search, display, Gmail, video, and social media)
  • Stay abreast of new opportunities and emerging channels and opportunities
  • Manage digital agency’s keyword bidding and ad management
  • Manage Digital Marketing Associate and review their work for accuracy and strategic alignment
  • Mentor marketing department on digital marketing best practices
  • Produce regular reports on traffic, spend and conversion performance
  • Review and assess vendor contracts
  • Formulate new optimization ideas, implement tests, and report results
  • Launch sales promotions and studies
  • Collaborate within the Marketing department to support business objectives
  • Monitor and protect company trademarks on search result pages
  • Monitor competitive landscape and stay current with SEM and digital marketing best practices and trends
  • Other duties as requested or assigned.


The successful candidate will possess:

  • This position requires a 4 year degree in Marketing, Business, or related areas of study or equivalent work
  • 5-10 years of paid digital experience across all the major platforms
  • Experience managing direct reports
  • Experience managing a digital agency
  • Strong Excel skills
  • Solid understanding of testing, segmenting and reporting processes
  • Strong Google fundamentals (Ads, Analytics, Marketing Platform, Campaign Manager)
  • Excellent oral and written communication skills; strong problem-solving and analytical skills; ability to work independently and as part of a team; critical thinking ability to process collective information, make a clear determination, and document such in reports.


Employees are eligible for numerous benefits including:

  • Quick enrollment into our benefit plans.  Eligibility is first of the month following just two weeks of employment.
  • 401K Investment Plan to A premium 401K Investment Plan, with the company matching your amount invested dollar for dollar up to 4% with no vesting.  Find another Company that can beat that! And make it the first bullet point.
  • Medical Insurance with several plan options and a Health Savings Account to meet you and your family’s health needs.
  • Prescription Drug Coverage
  • Dental Insurance – Twice a year visits at no cost.
  • Vision Insurance with materials coverage
  • Flexible Spending Accounts for Medical & Dependent Care
  • Wellness Program – A best in class program offering substantial awards payable right on your paycheck
  • Basic Life Insurance and AD&D
  • Short Term Disability Coverage
  • Long Term Disability Coverage
  • Employee Assistance Program
  • Paid Holidays including Floating Holidays
  • Paid Time Off (PTO) that grows with years of service
  • Empire Perks – An employee discount purchasing program offering you great savings on the things you want.

The company conducts a background check and drug screen for all new hires. 

Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.

By Submitting your resume and application information, you authorize Empire Today to transmit and store your information in the Empire Today group companies’ world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies.


Empire Today has been a leading provider of installed home improvements for 60 years. Empire offers the largest in-stock selection of flooring in the United States. Convenience, quality, and selection make Empire stand out.  With Empire Today, homeowners and business customers can get quality Carpet, Hardwood, Laminate, Tile, Vinyl Flooring, and Window Treatments from top brands they know and trust. And because Empire warehouses thousands of products, customers can get the right product, professionally installed when they need it, as soon as the next day.

Empire was founded in 1959 and provides service to more than 70 metropolitan areas in the United States. With more than three million satisfied customers, Empire Today is dedicated to its mission of Making Beautiful New Floors Easy.