Senior Analyst, Consumer Insights & Media Analytics in Northlake, IL at Empire Today

Date Posted: 12/25/2020

Opportunity Snapshot

Opportunity Description

Business Area: Consumer Insights & Media Analytics Department, collect, analyze, model and interpret data surrounding consumers, driving strategies to acquire, develop and retain.  This includes projects/programs such as, Net Promoter Score (NPS), consumer segmentation, advertising evaluation and promotional concept testing, in addition to Employee Engagement metrics and analysis.  Media Analytics utilize predictive analytics and actual second-by-second television viewing data to decipher the optimal television programming to place its advertising, driving higher viewership, spend efficiencies and customer acquisition. Responsibilities:
  • The Senior Analyst will participate in all aspects of consumer research, including project design, programming, data tabulation and statistical analysis.  Additionally, prepare written and oral presentations with the ability to convey technical research findings to both lay and technical audiences.
  • Responsible for tracking, trending and reporting consumer research metrics that are derived from multiple data points.  The Senior Analyst will be responsible for creating, automating and distributing daily, weekly, and monthly reports and scorecard/dashboards for tracking programs.
  • Assist with the creation, maintenance and adherence of the technical infrastructure for all reporting, dashboards, scorecards within Consumer Insights & Media Analytics.  This may include complex reports with sophisticated formulas and grouping or summarization of data.
  • Keep abreast of best practices and new research in the area of research design for the development and administration of online surveys.  Continuously draft recommendations for new features/capabilities to improve the quality of online research.
  • Exercises a continued willingness to learn and excel; identify imaginative and resourceful solutions to problems; thinks outside the box; knows there are better ways to do things and seeks opportunities to provide creative and analytical solutions – proactively.
  • Bachelor’s Degree in Mathematics, Statistics, Market Research, Operations Research, Economics or other quantitative discipline.
  • Experience with statistical methodologies, including, multivariate regression, correlation matrixes, factor analysis, conjoint analysis, MaxDiff, etc., using software such as Python, SPSS, SAS, in addition to visualization software (e.g. Tableau).
  • Extensive knowledge of survey research techniques and methods.  Demonstrated mastery of questionnaire construction and survey instrument flow.  Experience with web-based survey tools such as, Qualtrics, Zoomerang, Confirmit, Sawtooth, etc.
  • Moderate experience with Access including crosstab queries, modifying records in tables, importing/exporting objects, linking databases, etc.
  • Advanced Excel skills, including formulas, v-lookup, if statements, pivot tables, sort, subtotals, charts, filters, and graphs.
Benefits: Employees are eligible for numerous benefits including:
  • Quick online enrollment into our benefit plans.  Eligibility is first of the month following just two weeks of employment.
  • A premium 401K Investment Plan with a dollar for dollar match up to 4% with no vesting.  Find another Company that can beat that!
  • Medical Insurance with several plan options and a Health Savings Account to meet you and your family’s health needs.
  • Prescription Drug Coverage
  • Dental Insurance
  • Vision Insurance with materials coverage
  • Flexible Spending Accounts for Medical & Dependent Care
  • Wellness Program – A best in class program offering substantial awards payable right on your paycheck
  • Basic Life Insurance and AD&D
  • Short Term Disability Coverage
  • Long Term Disability Coverage
  • Employee Assistance Program
  • Paid Holidays including Floating Holidays
  • Paid Time Off (PTO) that grows with years of service
  • Empire Perks – An employee discount purchasing program offering you great savings on the things you want.
  The company conducts a background check and drug screen for all new hires. About EMPIRE TODAY® Empire Today has been a leading provider of installed home improvements for 60 years. Empire offers the largest in-stock selection of flooring in the United States. Convenience, quality, and selection make Empire stand out.  With Empire Today, homeowners and business customers can get quality Carpet, Hardwood, Laminate, Tile, Vinyl Flooring, and Window Treatments from top brands they know and trust. And because Empire warehouses thousands of products, customers can get the right product, professionally installed when they need it, as soon as the next day. Empire was founded in 1959 and provides service to more than 70 metropolitan areas in the United States. With more than three million satisfied customers, Empire Today is dedicated to its mission of Making Beautiful New Floors Easy. Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. By Submitting your resume and application information, you authorize Empire Today to transmit and store your information in the Empire Today group companies’ world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies .