Email Marketing Associate Manager in Northlake, IL (Corporate Market Support) at Empire Today

Date Posted: 10/17/2019

Opportunity Snapshot

Opportunity Description


Empire Today has been a leading provider of installed home improvements for 60 years. Empire offers the largest in-stock selection of flooring in the United States. Convenience, quality, and selection make Empire stand out.  With Empire Today, homeowners and business customers can get quality Carpet, Hardwood, Laminate, Tile, Vinyl Flooring, and Window Treatments from top brands they know and trust. And because Empire warehouses thousands of products, customers can get the right product, professionally installed when they need it, as soon as the next day.

Empire was founded in 1959 and provides service to more than 70 metropolitan areas in the United States. With more than three million satisfied customers, Empire Today is dedicated to its mission of Making Beautiful New Floors Easy.

Business Area

The Email Marketing Associate Manager is responsible for managing and executing the email marketing program (campaign planning and deployment, content creation, testing and optimization, list management, analytics & reporting, and contact strategy).  Candidate must be results oriented and eager to take ownership of the email channel while collaborating with other members of the Marketing Department and relevant company stakeholders.


  • Maximize effectiveness of email channel for attaining business/marketing objectives including lead creation, revenue generation, customer retention, and brand recognition
  • Manage day-to-day delivery and execution for the residential and commercial business segments, including planning, development, deployment, measurement, optimization, and reporting
  • Help define and drive email marketing strategy in conjunction with other marketing programs
  • Employ a consistent best-practices approach for creating email templates, dynamic content, testing methodologies, list segmentation, and inboxing/deliverability
  • Manage lists and data integration between our email service provider and CRM
  • Create effective email campaigns with self-generated and repurposed promotional and social media copy, ensuring copy is up-to-date and on-brand with proper grammar, spelling, syntax and style
  • Manage creation of supporting visual assets with creative team
  • Mentor and manage email marketing associate(s)
  • Develop a/b and multivariate testing strategies to maximize campaign effectiveness
  • Stay abreast of competitive landscape and best practices to consistently improve channel performance
  • Perform additional duties as assigned


  • 3-5 years of email marketing experience with a proven track record of achieving business objectives
  • Strong organizational skills with the ability to meet deadlines while managing multiple campaigns simultaneously
  • Superior oral and written communication skills, with strong interpersonal skills
  • Self-motivation to own and constantly improve email channel performance
  • Good attention to detail, and knowledge of grammar and style best practices
  • Experience with responsive design, and coding emails using HTML and CSS
  • Collaborative attitude to work well within a high-performing marketing team
  • Working knowledge of CAN-SPAM requirements and related best practices
  • Good understanding of ISP deliverability/inboxing
  • Experience managing a direct report preferred
  • Knowledge of Oracle Responsys or Salesforce Marketing Cloud a plus
  • Experience in the home improvement industry a plus
  • Computer Knowledge Requirements: MS Word, Excel, Outlook


Employees are eligible for numerous benefits including:

  • Quick enrollment into our benefit plans.  Eligibility is first of the month following just two weeks of employment.
  • A premium 401K Investment Plan, with the company matching your amount invested dollar for dollar up to 4% with no vesting.  Find another Company that can beat that!
  • Medical Insurance with several plan options and a Health Savings Account to meet you and your family’s health needs.
  • Prescription Drug Coverage
  • Dental Insurance – Twice a year visits at no cost.
  • Vision Insurance with materials coverage
  • Flexible Spending Accounts for Medical & Dependent Care
  • Wellness Program – A best in class program offering substantial awards payable right on your paycheck
  • Basic Life Insurance and AD&D
  • Short Term Disability Coverage
  • Long Term Disability Coverage
  • Employee Assistance Program
  • Paid Holidays including Floating Holidays
  • Paid Time Off (PTO) that grows with years of service
  • Empire Perks – An employee discount purchasing program offering you great savings on the things you want

The company conducts a background check and drug screen for all new hires. 

Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.

By Submitting your resume and application information, you authorize Empire Today to transmit and store your information in the Empire Today group companies’ world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies.