SEO Director in Northlake, IL at Empire Today

Date Posted: 5/9/2022

Opportunity Snapshot

Opportunity Description

Business Area

Empire Today's Digital Marketing team promotes our business and drives sales of our products and services. Our department is responsible for acquiring prospects and generating leads through paid search, display and paid social media campaigns. The team manages the strategy, execution, and optimization across channels. We also own the creative, messaging, and delivery to targeted consumers.


Come drive organic search growth at one of the country's most recognizable home improvement brands. The SEO Director is responsible for owning and developing Empire Today's extensive Search Engine Optimization efforts to create a funnel that brings in a constant stream of leads to our websites. This is a unique opportunity to build a best-in-class organic search team combining technical, content, analytics, and UX to deliver results at-scale. The candidate must have deep knowledge and experience using SEO for lead generation, and proven experience owning and driving delivery of clearly measurable business results. In this role, you will own SEO from start to finish. Our ideal candidate has a results-driven resume - showing decisive and progressive leadership driving tangible change for the business with meaningful, accelerating customer conversions. This position will report to the Vice President of Digital Marketing.

Duties & Responsibilities:

  • Lead and develop SEO strategies to drive significant increases in organic search traffic resulting in measurable growth across all relevant KPIs
  • Demonstrated success in leading large-scale SEO programs as both a leader and individual contributor. Have a deep, comprehensive understanding of algorithmic updates/changes that informs strategy and recommendations.
  • Leverage Google Core Web Vitals recommendations to improve UX
  • Quickly identify key areas for improvement and growth, focusing on the biggest performance opportunities.
  • Provide performance reporting against goals including analysis and action plans to address any performance gaps.
  • Proactive ideation, addressing key SEO areas - site speed, , keyword rank & expansion, content gap and competitive analysis.
  • Effectively manage a diverse team of internal and external resources, including direct report(s)
  • Work closely with web development team to optimize web pages for technical SEO & UX
  • Manage SEO editorial and content marketing efforts. Work with content writers to produce SEO-focused content, but also be able to compose and edit content independently.
  • Responsible for delivering exceptional bottom-line results

Knowledge and Skills Required:

  • Minimum of 8-10+ years' experience as an established SEO leader, ideally managing large scale projects with a deep understanding of content and technical aspects of SEO; proven track record of driving success and solutions that deliver results.
  • Deep, hands-on experience implementing successful SEO strategies for lead generation, including experience with technical and content optimizations.
  • Proficiency with relevant SEO tools (Moz, Ahrefs, SEMrush, etc.)
  • Deep understanding of relevant aspects of Google Analytics (preferably GA certified) and Google Search Console
  • Experience with HTML, XML, CSS, JavaScript and as they relate to SEO
  • Experience with content management systems such as WordPress and Kentico
  • Exceptional written, verbal communication skills with the ability to communicate with all levels of employees, vendors and senior leadership.
  • Ability to write concise, reasoned, and inspired content tailored for SEO.
  • Strong analytical and problem-solving capabilities, with an orientation to details. Ability to resolve problems at both the strategic and execution levels.
  • Excellent interpersonal and communication skills--both written and verbal. Exhibit ability to organize thoughts, communicate clearly, completely, and concisely.
  • Possesses strong project management skills and the ability to work well within a team environment and individually.
  • Works well under pressure, thriving and delivering under tight deadlines.
  • Must be a self-starter


Employees are eligible for numerous benefits including:

  • Quick enrollment into our benefit plans. Eligibility is first of the month following just two weeks of employment.
  • A premium 401K Investment Plan, with the company matching your amount invested dollar for dollar up to 4% with no vesting. Find another Company that can beat that!
  • Medical Insurance with several plan options and a Health Savings Account to meet you and your family's health needs.
  • Prescription Drug Coverage
  • Dental Insurance - Twice a year visits at no cost.
  • Vision Insurance with materials coverage
  • Flexible Spending Accounts for Medical & Dependent Care
  • Wellness Program - A best in class program offering substantial awards payable right on your paycheck
  • Basic Life Insurance and AD&D
  • Short Term Disability Coverage
  • Long Term Disability Coverage
  • Employee Assistance Program
  • Paid Holidays including Floating Holidays
  • Paid Time Off (PTO) that grows with years of service
  • Empire Perks - An employee discount purchasing program offering you great savings on the things you want.


Empire Today has been a leading provider of installed home improvements for 60 years. Empire offers the largest in-stock selection of flooring in the United States. Convenience, quality, and selection make Empire stand out. With Empire Today, homeowners and business customers can get quality Carpet, Hardwood, Laminate, Tile, Vinyl Flooring, and Window Treatments from top brands they know and trust. And because Empire warehouses thousands of products, customers can get the right product, professionally installed when they need it, as soon as the next day.

Empire was founded in 1959 and provides service to more than 70 metropolitan areas in the United States. With more than three million satisfied customers, Empire Today is dedicated to its mission of Making Beautiful New Floors Easy.

Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.

By Submitting your resume and application information, you authorize Empire Today to transmit and store your information in the Empire Today group companies' world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies. By pressing apply and providing your telephone number and email address, you authorize Empire Today to contact you by email or telephone at the wireless or landline phone number provided using automated phone technology and/or text messaging. Message and data charges may apply. You may revoke consent at any time.