Senior Digital Marketing Associate in Northlake, IL at Empire Today

Date Posted: 6/20/2021

Opportunity Snapshot

Opportunity Description

Business Area

Empire Today s Digital Marketing team promotes our business and drives sales of our products and services. Our department is responsible for acquiring prospects and generating leads through paid search, display and paid social media campaigns. The team manages the strategy, execution, and optimization across channels. We also own the creative, messaging, and delivery to targeted consumers.

Responsibilities

This position supports the Digital Marketing Director in managing, analyzing, testing and optimizing paid search, paid display and paid social marketing campaigns for two business-to-consumer brands, one business-to-business channel, and internal departments including Talent Acquisition.

  • Oversee paid digital marketing ad copy and creative assets
  • Review brand and promotional content for consistency and best practices for each digital platform and ad type
  • Increase traffic and lead volume while maintaining acceptable cost per lead
  • Manage and optimize audience lists (prospecting/retargeting, reach/lower-funnel, awareness/conversion, internal/external etc.)
  • Assist in conceiving, implementing, and reporting on optimization tests and growth initiatives
  • Work closely and collaboratively with internal business partners, digital platform account teams, software vendors, and digital agencies
  • Monitor competitive landscape and stay current with SEM, paid social, display, and digital marketing trends

Qualification

The ideal candidate will:possess:

  • Minimum of 2 years paid search and display experience, with Google concentration
  • Minimum 2 years experience managing paid social campaigns
  • Strong Facebook fundamentals (Ads, Analytics, Marketing Platform, Business Manager, best practices)
  • Experience managing large and complex advertising accounts, preferably for a national brand
  • Good digital ad copywriting skills
  • Solid understanding of testing, segmenting and reporting processes
  • Excellent oral and written communication skills; strong problem-solving and analytical skills; ability to work independently and as part of a team
  • Ability to think critically to process information, make a clear determination, and document in reports.
  • Proficient with Excel

Benefits

Employees are eligible for numerous benefits including:

  • Quick enrollment into our benefit plans. Eligibility is first of the month following just two weeks of employment.
  • A premium 401K Investment Plan, with the company matching your amount invested dollar for dollar up to 4% with no vesting. Find another Company that can beat that!
  • Medical Insurance with several plan options and a Health Savings Account to meet you and your family s health needs.
  • Prescription Drug Coverage
  • Dental Insurance Twice a year visits at no cost.
  • Vision Insurance with materials coverage
  • Flexible Spending Accounts for Medical & Dependent Care
  • Wellness Program A best in class program offering substantial awards payable right on your paycheck
  • Basic Life Insurance and AD&D
  • Short Term Disability Coverage
  • Long Term Disability Coverage
  • Employee Assistance Program
  • Paid Holidays including Floating Holidays
  • Paid Time Off (PTO) that grows with years of service
  • Empire Perks An employee discount purchasing program offering you great savings on the things you want.

The company conducts a background check and drug screen for all new hires.

About EMPIRE TODAY

Empire Today has been a leading provider of installed home improvements for 60 years. Empire offers the largest in-stock selection of flooring in the United States. Convenience, quality, and selection make Empire stand out. With Empire Today, homeowners and business customers can get quality Carpet, Hardwood, Laminate, Tile, Vinyl Flooring, and Window Treatments from top brands they know and trust. And because Empire warehouses thousands of products, customers can get the right product, professionally installed when they need it, as soon as the next day.

Empire was founded in 1959 and provides service to more than 70 metropolitan areas in the United States. With more than three million satisfied customers, Empire Today is dedicated to its mission of Making Beautiful New Floors Easy.

Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.

By Submitting your resume and application information, you authorize Empire Today to transmit and store your information in the Empire Today group companies world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies. By pressing apply and providing your telephone number and email address, you authorize Empire Today to contact you by email or telephone at the wireless or landline phone number provided using automated phone technology and/or text messaging. Message and data charges may apply. You may revoke consent at any time.

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