Senior Digital Marketing Analyst in Northlake, IL at Empire Today

Date Posted: 7/18/2021

Opportunity Snapshot

Opportunity Description

Business Area

The Senior Digital Marketing (Web) Analyst is responsible for analytics strategy and execution to help maximize revenue and efficiency in digital marketing and integrated channels. The Senior Digital Marketing Analyst manages and scrutinizes data from websites and the back office to create actionable insights that optimize marketing efforts, and manages continuous web page testing to maximize conversions and UX.

Responsibilities

  • Analyze website performance and marketing channel data to identify and implement strategies and tactics that optimize conversion rate, revenue, and UX
  • Maintain digital analytics implementation and reporting best practices for Adobe Analytics, Adobe Launch, Adobe Target, Google Analytics, Invoca, Google Ads, Facebook Ads, and other marketing platforms and systems
  • Manage marketing data collection and distribution that optimizes performance in a world of increasing data privacy and regulations
  • Advise and assist web development team in testing and optimizing conversion and analytics tagging
  • Prepare daily, weekly, monthly, quarterly and ad hoc performance reports
  • Manage continuous A/B and multivariate tests to improve website performance
  • Support and train business partners and vendors with their data and reporting needs
  • Assist in the development of new reporting tools & capabilities
  • Effectively manage and mentor a Digital Analyst direct report
  • Perform other functions as necessary or as assigned

Qualifications

The successful candidate will possess:

  • Minimum of five years experience with website and digital marketing analytics for companies/agencies with extensive paid search and paid social marketing campaigns
  • Detailed hands-on knowledge of Google Analytics and/or Adobe Analytics
  • Experience using A/B testing tools such as Adobe Target or Optimizely
  • Experience with Adobe Launch, Google Tag Manager, or similar tag management systems
  • Highly logical, analytical, and detail oriented
  • Solid knowledge of website, marketing, and digital advertising objectives and nomenclature
  • Ability to effectively communicate with business partners verbally and in writing
  • A proactive approach to responsibilities and problem solving
  • Ability to manage deadlines to ensure all projects/reports are delivered on time
  • Excellent working knowledge of Microsoft Excel
  • Ability to work independently and as part of a team.
  • Experience developing and using Tableau dashboards and/or other data visualization tools a plus

Benefits

Employees are eligible for numerous benefits including:

  • Quick enrollment into our benefit plans. Eligibility is first of the month following just two weeks of employment.
  • A premium 401K Investment Plan, with the company matching your amount invested dollar for dollar up to 4% with no vesting. Find another Company that can beat that!
  • Medical Insurance with several plan options and a Health Savings Account to meet you and your family s health needs.
  • Prescription Drug Coverage
  • Dental Insurance Twice a year visits at no cost.
  • Vision Insurance with materials coverage
  • Flexible Spending Accounts for Medical & Dependent Care
  • Wellness Program A best in class program offering substantial awards payable right on your paycheck
  • Basic Life Insurance and AD&D
  • Short Term Disability Coverage
  • Long Term Disability Coverage
  • Employee Assistance Program
  • Paid Holidays including Floating Holidays
  • Paid Time Off (PTO) that grows with years of service
  • Empire Perks An employee discount purchasing program offering you great savings on the things you want.

The company conducts a background check and drug screen for all new hires.

About EMPIRE TODAY

Empire Today has been a leading provider of installed home improvements for 60 years. Empire offers the largest in-stock selection of flooring in the United States. Convenience, quality, and selection make Empire stand out. With Empire Today, homeowners and business customers can get quality Carpet, Hardwood, Laminate, Tile, Vinyl Flooring, and Window Treatments from top brands they know and trust. And because Empire warehouses thousands of products, customers can get the right product, professionally installed when they need it, as soon as the next day.

Empire was founded in 1959 and provides service to more than 70 metropolitan areas in the United States. With more than three million satisfied customers, Empire Today is dedicated to its mission of Making Beautiful New Floors Easy.

Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.

By Submitting your resume and application information, you authorize Empire Today to transmit and store your information in the Empire Today group companies world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies. By pressing apply and providing your telephone number and email address, you authorize Empire Today to contact you by email or telephone at the wireless or landline phone number provided using automated phone technology and/or text messaging. Message and data charges may apply. You may revoke consent at any time.