Marketing Analyst Associate in Northlake, IL at Empire Today

Date Posted: 6/17/2020

Opportunity Snapshot

Opportunity Description

About EMPIRE TODAY®

Empire Today has been a leading provider of installed home improvements for 60 years. Empire offers the largest in-stock selection of flooring in the United States. Convenience, quality, and selection make Empire stand out.  With Empire Today, homeowners and business customers can get quality Carpet, Hardwood, Laminate, Tile, Vinyl Flooring, and Window Treatments from top brands they know and trust. And because Empire warehouses thousands of products, customers can get the right product, professionally installed when they need it, as soon as the next day.

Empire was founded in 1959 and provides service to more than 70 metropolitan areas in the United States. With more than three million satisfied customers, Empire Today is dedicated to its mission of Making Beautiful New Floors Easy.

Business Area

Empire Today’s Marketing & Media team promotes our business and drives sales of our products and services. Our department is responsible for acquiring new leads and prospects through television, online pay-per-click, digital, social, and affiliate marketing campaigns. The team manages the strategy, media buying, execution, and optimization across channels. We also own the creative, messaging, and delivery of our message to target consumers, and giving consumers a reason to believe in our brands.

Responsibilities

The Marketing Analyst Associate provides website reporting and analyses that create actionable insights to influence decisions in marketing, site development, and sales that improve the business.

  • Manage the production and distribution of recurring reports and analyses.
  • Provide in-depth analysis of information from multiple data sources (including back office data, Adobe Analytics, Google Analytics, Google Ads, Facebook, Invoca, etc.) and provide insights on findings.
  • Assist in developing testing strategies and executing website A/B tests with business partners and external teams.
  • Manage website tracking scripts and pixels for all relevant advertising and marketing channels and partners, using custom variables/dimensions, tracking pixels, and other tagging techniques.
  • Proactively monitor analytics data and reporting to identify opportunities to simplify and streamline processes.
  • Perform QA checks before website releases to ensure continuing accuracy of analytics
  • Perform other functions as necessary or as assigned.

Qualifications

The successful candidate will possess:

  • Minimum of 2-years’ experience with website and digital marketing analytics
  • Solid experience using web analytics tools such as Google Analytics and Adobe Analytics
  • Experience using A/B testing tools such as Adobe Target and Optimizely
  • Highly logical, analytical, and detail oriented
  • Solid knowledge of website, marketing, and digital advertising objectives and nomenclature
  • Highly proficient with Microsoft Excel.
  • A proactive approach to responsibilities and problem solving.
  • Strong verbal and written communication skills to communicate clearly and effectively.
  • Proven ability to manage multiple projects/reports concurrently and deliver them on time and with great accuracy.
  • Experience using Adobe Launch, Google Tag Manager and/or other tag management systems
  • Experience developing and using Tableau dashboards and/or other data visualization tools.

Benefits

Employees are eligible for numerous benefits including:

  • Quick enrollment into our benefit plans.  Eligibility is first of the month following just two weeks of employment.
  • 401K Investment Plan
  • Medical Insurance with several plan options and a Health Savings Account to meet you and your family’s health needs.
  • Prescription Drug Coverage
  • Dental Insurance – Twice a year visits at no cost.
  • Vision Insurance with materials coverage
  • Flexible Spending Accounts for Medical & Dependent Care
  • Wellness Program – A best in class program offering substantial awards payable right on your paycheck
  • Basic Life Insurance and AD&D
  • Short Term Disability Coverage
  • Long Term Disability Coverage
  • Employee Assistance Program
  • Paid Holidays including Floating Holidays
  • Paid Time Off (PTO) that grows with years of service
  • Empire Perks – An employee discount purchasing program offering you great savings on the things you want.

The company conducts a background check and drug screen for all new hires. 

Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.

By Submitting your resume and application information, you authorize Empire Today to transmit and store your information in the Empire Today group companies’ world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies.

#CB

IND1

#ZRCorp